Confident parenting on your mobile device

Green Apps For Kids, Oh My! YogiPlay Partners With Jeff Corwin Connect.












Happy Friday everyone!

So this was an exciting week for team YogiPlay, as we announced a new strategic partnership with the global eco-brand Jeff Corwin Connect.

For many of you with children under the age of 12, I’m guessing that at some point in time you’ve watched Jeff Corwin with your kids while he was hosting Animal Planet on Discovery or with his current show Ocean Mysteries with Jeff Corwin.

For those of you who might not be familiar with Jeff, he’s a well-known Emmy Award-winning TV host and a regular science and environmental correspondent for MSNBC and NBC News.   His wildlife and conservation work has also been featured on The Today Show, The Rachel Maddow Show, The Tonight Show with Jay Leno and many others.

Jeff, along with his trusted business partner, cofounder and friend, Anurag Agarwal, started Jeff Corwin Connect with a mission to “go beyond geographical boundaries as the voice of conservation and connect the entire planet, its people, ecosystems and wildlife to one another.”

At YogiPlay, we wanted to support this mission of expanding eco-citizenship and elevating conversations around the importance of taking care of or environment by launching a wonderful “green” app for kids called  AnimalBingo: Jeff Corwin Connect.

AnimalBingo is a fun matching card game that introduces little kids to authentic animal species pictures (crowd-sourced through the Jeff Corwin Connect community) plus real animal sounds.

Since many children have only seen or experienced wild animals via TV, DVD’s, movie theaters or the occasional school trip to the zoo, AnimalBingo provides a simple way to inform kids about different animal species that inhabit the Earth.

It is our hope that through this type of  early exposure,  children will take an interest in our environment only to grow up to become engaged eco-citizens as adults.

We applaud Jeff, Anurag and the rest of the Jeff Corwin Connect team for bringing their mission of eco-citizenship to the children’s learning app market.  This is the kind of app that can turn a little animal matching card game into a life long pursuit, and we think that’s pretty cool.


– Tim D

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Frequently Asked Questions

What is YogiPlay?
YogiPlay is a break-though mobile learning app platform and personalized recommendation engine for children and their families.

YogiPlay provides
1. Meaningful insight into their children’s app learning and play
2. Customized app recommendations tailored to their children and
3. Access to quality, fun learning apps that engage, motivate and inspire children to learn.

What age is YogiPlay designed for?
YogiPlay is designed specifically for apps for children from ages 3 to 8.

What is YogiPlay’s mission?
YogiPlay’s mission is to help families turn smart-phones and tablets into true learning devices for their children!

Is YogiPlay free?
YogiPlay is free for families! The only charge is if you decide to purchase recommended apps, but you remain in control of that decision.

Who founded YogiPlay?
YogiPlay was founded by Cedric and Michal Sellin.

As Stanford graduates, engineers and most importantly parents of three young children, the Sellins saw an opportunity to turn mobile devices into smart learning tools for children.

How does YogiPlay work?
YogiPlay is simple to use. First complete the YogiPlay parent sign up process and account set-up. Then select the YogiPlay-boosted learning apps that are most appropriate for your child. You can choose these fun apps by curriculum skills like Literacy and Arts & Music, among others.

As your child begins to play with YogiPlay-boosted apps, the YogiPlay adaptive-learning engine will give you insight into your child’s mobile experiences, and begin to make recommendations for other meaningful apps your child should explore.

You can get all of these benefits by tapping the “YP” Parent Center icon in the homepage of all YogiPlay-boosted apps.

How do you choose which apps to recommend?
YogiPlay's team of learning and education experts - with more than 100 years’ experience - personally reviews apps using rigorous selection criteria, founded on a broad-based learning curriculum, to provide parents with age-specific recommendations.

What categories of learning apps does YogiPlay recommend?
YogiPlay recommends age-appropriate apps for children in the following categories, including:

Arts & Music
Learning for Life
Physical Development

How is YogiPlay different from other mobile learning companies?
YogiPlay is different from other mobile learning companies in three ways:

1) YogiPlay is device and platform agnostic – In plain English, that means that YogiPlay works for most of the major mobile devices available, such as Apple’s iPhone & iPad, Android smart-phones and tablets and e-reader devices like the Kindle from Amazon and the Nook from Barnes & Noble.

2) All of YogiPlay’s age-appropriate content is reviewed, tested, classified (by subject or curriculum group) and leveled (by age) by our educational experts. So YogiPlay makes it easy for parents to find the right content to meet each child’s needs.

3) YogiPlay’s proprietary adaptive-learning engine consolidates insight on your child’s play and learning progress across devices, then makes customized recommendations for other apps to explore, tailored to each child

Will YogiPlay to sell to my children (via in-app purchases, for example)?
YogiPlay believes strongly that all parent features (including app purchasing) should be seen by parents, not by children. We do not market or advertise to your children in app. When you visit the password-protected parent center, only you can see personalized recommendations for apps. You remain in control of any purchase decisions!

Where does YogiPlay get its content?
YogiPlay has a robust partnership program with quality mobile learning app developers and content partners who prefer the premium YogiPlay experience for distributing their content.

How is YogiPlay funded?
YogiPlay is a venture-backed company funded by DN Capital.

Why the name "YogiPlay"?
"Yogi", because we were inspired by the holistic introspection of yoga; we want parents to get true, deep insight into their kids' mobile learning.
"Play", because that's what young kids want to do and how they learn.
YogiPlay: mobile fun and learning for your family!

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